Supermarket Own Brand; Sainsbury's; 003

Since the advent of the Supermarket as we in the "noughties" (2000's) know it, you've been able to buy "own brand" batteries just as easily as buying own-brand baked beans, toilet paper, or crisps.

Sainsbury's "Home" Long Life 1

I think the general feeling on own-brand Supermarket batteries is that they are certainly a cheaper product than a branded battery like the ubiquitous "Daddy" of all things batteries, Duracell, but that they aren't quite as bad as say, something you'd get in Poundland for... er... a pound.

I'm sure someone will correct me, but you often tend to find the same factories that are producing Heinz baked beans under licence are producing other competitor's products anyway, and the usual line is that they may be the same factory, but they use better ingredients when they are doing a "Heinz" run of beans, against lower value ingredients when producing a batch of say, "Happy Shopper" baked beans (sawdust and newspaper fibre spring to mind here). Bit like sausages where the top-price ones will be marked "98% Pork", and as you come down the price scale, that "pure" meat value comes down too, to 95%, 80% and so on... with the remainder being made up of filler like rusk and the like. Although, it does pay to remember that both a pork loin steak and a pig's anus are both 100% pork and can be classified and labelled on products as such, but I know which one I'd not prefer to have in my sausages...

Sainsbury's "Home" Long Life 2

I've not been able to trace just who makes these batteries for Sainsbury's, but I expect it's a large company that also turns out "identical" batteries for other third-party companies, such as "Strand Europe" perhaps? Do you know who it is?

You can also see the "not in the normal rubbish" struck-out "wheelie bin" image, along with a warning about being responsible when disposing of batteries. Guess that means no more throwing them out of a moving car window at people I dislike then...