Diall; 018

Diall;

Diall 1

So, what or who is Diall... ? I thought seeing the "Made in Germany" and the Czech Republic-type text, I expected it to be a German brand of some sort... but it turns out it's actually a brand of the large "Kingfisher" chain.

Diall 2

"Diall" stands for "Do It All", or shortened version of it.

From their website;

"Kingfisher plc is an international home improvement company with 1,302 stores in 10 countries across Europe, Russia and Turkey, supported by a team of 79,000 colleagues.

We offer DIY and home improvement products and services to nearly six million customers who shop in our stores and through our digital channels every week. Our customers are everyone wanting to improve their home, as well as the experts and trade professionals who help them.

We believe everyone should have a home they feel good about, so our purpose is to make home improvement accessible for everyone."

ALDI Activ Energy; 008

Not one I'd ever heard of, but a quick search reveals this is a brand that is commonly sold at the "German originally, now in the UK" supermarket chain; ALDI;

ALDI Activ Energy 1

Reading a good history page from the Telegraph newspaper here, I found out that the name Aldi is a combination of Albrecht and discount. They also focuses on own-brand products, which account for around 90% of their sales in the UK.

Aldi arrived in the UK in 1990, having originally started back in 1946 in Essen, Germany. Quoting verbatim from the article, "From the small provincial store, they built one of Germany’s biggest retailers, which became renowned for its low prices. However, in 1960, the business and its 300 shops were split by the brothers after they fell out over whether to sell cigarettes. This led to Aldi being separated into Aldi Nord, which operates shops in the north of Germany, and Aldi Sud, which is based in the south and now operates the Aldi stores in the UK. Karl Albrecht took control of Aldi Sud. He is now in his 90s and ranked by Forbes as the richest man in Germany."

I wonder what he spends his money on at his age? Cocaine and prostitutes, or Anusol Hemorrhoid Cream? Perhaps he lives a permanent life in Walt Disney World, Florida... I know I would if I could. ;-)

Useless fact; did you know that the name ALDI is a combination of  the German words "albrecht" and the English word "discount", meaning "bright discount", unless I've totally got that wrong Rabatt is the german word for discount, which would have made them "ALRA", which perhaps is a little too close to the pop-group "ABBA". I'd guess Benny, Bjorn, er... Frankie and the other one whose name I forget in the group have very powerful lawyers and would have sued. ;-)

ALDI Activ Energy 2

I did also find a Which? review of these batteries, but you need to sign up and subscribe real money to them, to enable you to read it in full. I'll be buggered if I'm going to do that, but if you have a subscription, feel free to share the more salient parts in the comments below. 

It's a simple design, this one, but somehow the motion that the lines give to the text make it appear space-like and futuristic... well, to me, but that might be a side-effect of the painkillers I'm taking right now.

The text suggests it was partly proof-read too, it doesn't fall into the "Keep out of Children" mis-translation trap, but does however suggest that you dispose of a fire. Question to self: Can you incinerate a fire to dispose of it, or is it safe to just put it alight in the bin? ;-)

£1.99 for eight at the time of going to press gives a cost of... hang on a moment... I have a calculator here.... oh, yes; 24.8p or so each.